Post-launch behavior tracking vs pre-launch purchase intent
Last updated: October 2025
You're building a new product. You need to know WHO to build it for and WHAT to build. But Google Analytics requires existing traffic to tell you anything useful.
The catch-22: You can't get traffic without building and marketing. You can't build effectively without knowing your target market. By the time Google Analytics has data, you've already committed to a direction.
| Google Analytics | BuyerIQ | |
|---|---|---|
| Works pre-launch? | No (requires traffic) | Yes (designed for it) |
| Predicts who will buy? | No (only shows who visited) | Yes (90% accurate) |
| TAM/SAM/SOM? | No (not designed for this) | Yes (automated) |
| Traffic source attribution? | Yes (best-in-class) | No (not designed for this) |
| Conversion funnels? | Yes (excellent) | No (not designed for this) |
| Cost | Free (GA4) or $50K+/year (360) | $39/month |
BuyerIQ first: Validate your market and identify target demographics before you build. Then Google Analytics: Track how your validated target market actually behaves on your site post-launch. Don't make the mistake of launching first and hoping Google Analytics tells you who to sell to.
Validate Your Market Before You Build →