Observed site behavior and AI-assisted hypothesis planning
Last updated: September 2026
Hotjar supports heatmaps, recordings, and feedback for instrumented sites, including pre-launch landing pages. Available evidence depends on traffic, setup, and consent.
BuyerIQ can suggest market hypotheses from product information without site traffic. Those hypotheses are not observed behavior; site observations and customer research can help test them.
| Hotjar | BuyerIQ | |
|---|---|---|
| Works pre-launch? | Depends on scope; can examine pre-launch landing-page traffic | Yes, for hypothesis planning without traffic |
| Purchase evidence? | Site behavior and feedback; interpretation depends on scope | Generated hypotheses, not calibrated purchase predictions |
| TAM/SAM/SOM? | No (not designed for this) | Generated scenarios with assumptions to verify |
| Heatmaps & recordings? | Available; interpretation depends on scope and setup | No (not designed for this) |
| Conversion optimization? | Can inform experiments; depends on scope and setup | No (not designed for this) |
| Cost | Depends on scope and plan; check current provider pricing | Founder: $39/month; up to 100 total paid AI requests per day, shared across analyses, chat, launches, and crawls |
BuyerIQ suggests hypotheses; Hotjar can help examine site behavior and feedback. The appropriate workflow depends on scope, implementation, and evidence needs. Field validation is required: test assumptions with customers and observed outcomes rather than treating generated scores as measured demand.
Plan Your Market Hypotheses →