BuyerIQ vs Qualtrics

Enterprise experience management vs startup market validation

Last updated: October 2025

Different problems, different tools

Qualtrics measures what existing customers think: post-purchase satisfaction, NPS, feature requests, churn reasons. You need customers first.

BuyerIQ predicts who will buy before you have customers: market validation, TAM/SAM/SOM, demographic targeting. Works pre-launch.

Comparison

	Qualtrics	BuyerIQ
Pricing	Contact sales (no public pricing)	$39/month transparent
Annual Cost	$15K-$50K+/year	$468/year
Setup Time	2-6 weeks	30 seconds
Minimum Commitment	12 months	Cancel anytime
Customer Requirement	Need existing customers	Works pre-launch
Best For	Enterprises with 10,000+ customers	Pre-launch to growth stage

When to use each

Use Qualtrics for

• Enterprise with 10,000+ customers
• Multi-touchpoint experience management
• Post-purchase satisfaction tracking
• SOC2/HIPAA compliance needs

Use BuyerIQ for

• Pre-launch market validation
• TAM/SAM/SOM for investor pitches
• Rapid positioning iteration
• Startup budget ($39 vs $15K+)

Start where you are

Qualtrics is the gold standard for enterprise customer experience management. But if you're pre-launch or early-stage, you don't need enterprise experience management. You need market validation. Different problems, different tools, different price points.

Start with BuyerIQ - $39/Month →