Participant responses and AI-generated hypotheses serve different purposes
Last updated: September 2026
Typeform collects responses through forms. Those responses can help explore needs and preferences, but a stated intention to buy is not an observed purchase.
Survey interpretation depends on sampling, wording, and context. BuyerIQ generates hypotheses rather than responses from people; it does not remove the need to gather evidence.
| Typeform | BuyerIQ | |
|---|---|---|
| Cost | Depends on scope and plan; check current provider pricing | Founder: $39/month; up to 100 total paid AI requests per day, shared across analyses, chat, launches, and crawls |
| Respondent Cost | Depends on scope and recruitment | No respondents in generated output; field research costs are separate |
| Timeline | Depends on scope and recruitment | Asynchronous; duration varies |
| Sample Size | Depends on scope and sampling | Generated segments, not a respondent sample |
| Evidence limits | Depends on scope, sampling, and question design | No published product-specific accuracy benchmark |
| TAM/SAM/SOM | Responses may inform a separately designed sizing study | Generated scenarios with assumptions to verify |
Typeform collects participant responses; BuyerIQ generates hypotheses, not calibrated purchase predictions. The appropriate research mix depends on scope. Field validation is required: test assumptions with customers and observed outcomes before acting.
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