Participant conversations and AI-generated hypotheses serve different purposes
Last updated: September 2026
Interviews provide participant perspectives and context. Recruiting relevant participants is one part of designing useful research.
Recruitment, scheduling, and sample quality depend on scope and audience access. BuyerIQ can suggest segments to investigate, but generated segments are not a sample of interviewed people.
| User Interviews | BuyerIQ | |
|---|---|---|
| Recruitment | Depends on scope and audience access | No participant recruitment for generation; field research still needed |
| Interview Time | Depends on scope and interview design | No interviews conducted by generation |
| Total Timeline | Depends on scope and recruitment | Asynchronous; duration varies |
| Cost | Depends on scope and recruitment | Founder: $39/month; up to 100 total paid AI requests per day, shared across analyses, chat, launches, and crawls |
| Sample Size | Depends on scope and sampling | Generated segments, not a respondent sample |
| Scalability | Depends on scope and research capacity | Plan daily AI request limits apply; duration varies |
Use BuyerIQ to suggest hypotheses and interview questions, not calibrated purchase predictions. Field validation is required: investigate assumptions with relevant participants and observed outcomes. The research mix and sample design depend on scope, not a universal participant count.
Plan Your Customer Research →