BuyerIQ

Know who will actually
buy your product

Identify your paying customers in 30 seconds. Research-backed precision, not guesswork.

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No signup requiredFree analysisInstant results

Garry Tan
Y

Garry Tan

@garrytan

"You can just prompt things"

When Garry Tan shared a link to this research paper, I saw something founders needed..

AI could predict purchase intent with 90% accuracy.

Who Will Actually Pay For Your Product?

BuyerIQ identifies your paying customers using research-validated AI. Get demographic, psychographic, and intent data instantly.

Early-Stage Founders

Stop wondering if people want this. Know exactly who to build for and what they'll pay before you write a single line of code.

  • Avoid wrong market fit
  • Investor-ready market sizing
  • Real-time positioning iteration

Product-Market Fit

Prioritize features that drive revenue. Identify high-intent segments and make data-driven decisions in minutes.

  • Feature segmentation analysis
  • Competitive positioning intel
  • Track market shifts

Investors & Advisors

Validate founder assumptions in due diligence. Get independent, unbiased market analysis before cutting a check.

  • Instant TAM/SAM validation
  • Assess PMF potential
  • Portfolio market analysis
Who should use BuyerIQ? Is it only for B2C or also B2B?

BuyerIQ works for both B2C and B2B products across any price point:

  • Pre-seed founders: Validate ideas before writing code. Get investor-ready TAM/SAM/SOM numbers for pitch decks.
  • Product managers: Analyze new feature ideas and prioritize roadmap based on segment purchase intent.
  • Growth teams: Identify underserved market segments and refine positioning for existing products.
  • Investors & advisors: Validate founder market assumptions during due diligence or portfolio company reviews.
  • Marketing teams: Understand demographic profiles, income levels, and channel preferences for targeting.

For B2B products, our analysis identifies decision-maker demographics, company size targets, budget ranges, and purchase motivations by role (CTO, VP Engineering, etc.).

How It Works

1

Input Your Product

Connect your website or describe your product in 30 seconds. Our AI crawler extracts everything we need.

2

AI Analysis

Our research-backed model analyzes 9,300 real purchase decisions to predict who will buy your product.

3

Get Insights

Receive detailed demographic breakdowns, market sizing, and go-to-market recommendations instantly.

Powered by research analyzing 9,300 purchase decisions
How does BuyerIQ's AI web crawler analyze my product?

When you connect your website URL, BuyerIQ's intelligent crawler:

  1. Extracts product information: Homepage content, value propositions, feature descriptions, target market language, and pricing pages.
  2. Identifies competitive positioning: Analyzes how you differentiate from alternatives and what problem you're solving.
  3. Detects pricing signals: Automatically finds pricing information, subscription tiers, and value propositions to understand willingness-to-pay.
  4. Semantic analysis: Uses Claude Sonnet 4.5 to understand the deep meaning of your product, not just keywords.

Alternatively, use Brainstorm Mode to describe your product in 200-500 characters if you don't have a website yet. This is perfect for pre-launch validation or testing new positioning angles.

Privacy note: We only read publicly accessible pages. No login credentials needed, no data stored beyond your analysis results.

Is BuyerIQ Backed By Real Research?

Most AI tools are just guessing. We aren't. Our model is trained on thousands of real human buying decisions to understand why people buy, not just what they say.

90%

Accuracy in predicting purchase intent

9,300

Real shopping decisions analyzed

100+

Unique micro-segments modeled

How accurate is BuyerIQ's purchase intent prediction?

BuyerIQ is built on peer-reviewed research published in "LLMs Reproduce Human Purchase Intent via Semantic Similarity Elicitation" which achieved 90% correlation accuracy in predicting real purchase behavior across 9,300 consumer decisions.

The Methodology:

Uses Anthropic's Claude Sonnet 4.5 combined with validated demographic/psychographic data. Unlike traditional surveys that suffer from "stated preference bias" (what people say vs do), our model predicts actual purchase intent.

What research methodology does BuyerIQ use? Is it peer-reviewed?

BuyerIQ implements the methodology from "LLMs Reproduce Human Purchase Intent via Semantic Similarity Elicitation" (2024), a peer-reviewed paper validating that large language models can predict real purchase decisions with 90% correlation accuracy.

  • 90% correlation: Between LLM predictions and real human purchase behavior
  • Demographic factors validated: Age, income, education, gender, and ethnicity
  • Better than stated preferences: AI predictions outperform survey data (which has 30-40% overstatement bias)

When Does BuyerIQ Save You?

Pre-Seed Fundraising

Investor asks "What's your TAM?" Instead of guessing, you pull up BuyerIQ's detailed market sizing with demographic breakdowns. You close the round.

Product Pivot Decision

Your SaaS isn't growing. Run three variations through BuyerIQ to see which target market has highest purchase intent. Pivot with confidence.

Go-to-Market Strategy

Find out who will pay before you build. Your competitors already know buyer age, income, and pain points. AI shows you in 30 seconds.

Competitive Analysis

Competitor just raised $10M. Analyze their website to see who they're targeting and find the underserved segment they're missing.

Can I use BuyerIQ to analyze competitors' products?

Yes! BuyerIQ is excellent for competitive intelligence. Simply enter any competitor's website URL to analyze:

Target Market: Who they are actually selling to
Underserved: Which groups they are missing
Pricing: How price points affect intent
Gaps: Missed high-intent opportunities

With 5 analyses per day, you can compare your product against multiple competitors and iterate on positioning to find your differentiation angle.

Pro TipTest different positioning variations of your own product before building.

Can I use BuyerIQ if my product doesn't exist yet?

Absolutely—this is arguably the best time to use BuyerIQ. Many founders waste months building products nobody wants.

Use Brainstorm Mode to describe your product idea in 200-500 characters including the problem, features, and rough pricing. BuyerIQ will tell you who actually has purchase intent, what they'd pay, and how to reach them.

"I validated 3 different product ideas with BuyerIQ before choosing which one to build. Saved me 6 months of wasted development time."

Stop Burning Runway on Guesswork

Join other founders making data-driven decisions about their market.
Get your first analysis in 30 seconds.

Start Your Analysis

How Does BuyerIQ Compare?

See how we stack up against traditional market research methods

BuyerIQ vs Traditional Market Research
Traditional Firms
  • • Cost: $15,000 - $50,000
  • • Time: 6-12 weeks
  • • Method: Surveys & focus groups
BuyerIQ
  • • Cost: Included in subscription
  • • Time: 30 seconds
  • • Method: AI + Behavioral Data

Instead of waiting months for a consultant's report, you get comprehensive segmentation, TAM/SAM/SOM, and competitive intel instantly.

BuyerIQ vs Customer Surveys

Customer surveys suffer from "stated preference bias"—people say they'll buy things they never actually purchase. Survey tools (SurveyMonkey, Typeform) require you to find respondents and design perfect questions.

BuyerIQ predicts actual purchase intent using validated behavioral models. No need to recruit respondents.

Verdict: Use BuyerIQ for validation and strategy before you have users. Use surveys for satisfaction feedback after you have customers.

BuyerIQ vs Consultants

Consultants charge $150-$400/hour. BuyerIQ gives you the same depth of insight for a fraction of the cost, available 24/7.

Average Savings: $24,961 and 9.5 weeks per analysis
BuyerIQ vs Google Trends / Keyword Tools

Google Trends shows search volume ("How many people search?").
BuyerIQ shows purchase intent ("Who will actually pay?").

Use Google Trends for SEO. Use BuyerIQ to understand your customer, their income, demographics, and buying triggers.

Simple, Transparent Pricing

Everything you need to validate your market. Don't go in blind.

What specific insights and data points does BuyerIQ provide?

Every BuyerIQ analysis includes:

Demographics & Segmentation:

  • • Age range breakdowns (18-22, 23-27, etc.)
  • • Gender-specific purchase intent
  • • Ethnicity correlations
  • • Income level targeting
  • • Geographic preferences
  • • 100+ micro-segments analyzed

Market Sizing & Strategy:

  • • TAM (Total Addressable Market)
  • • SAM (Serviceable Available Market)
  • • SOM Year 1 projections (min/base/upside)
  • • Competitive landscape analysis
  • • Go-to-market channel recommendations
  • • Pricing sensitivity by segment

All insights include detailed reasoning explaining why each demographic segment will or won't buy, what motivates them, and how to message your product to maximize conversion.

Monthly
AnnualSave 20%

Idea

$0Free

Test the waters with basic insights and one analysis per day.

  • 1 analysis per day
  • Limited demographic insights
  • No competitor analysis
  • No export capabilities
Get Started Free
Most Popular

Startup

$14.99/month

Perfect for validating your first idea with deep market data.

  • 3 analyses per day
  • Full demographic analysis
  • Full TAM/SAM/SOM sizing
  • Competitor Intelligence
Actionable Steps

Founder

$39/month

For serious founders aiming for PMF with unlimited validation.

  • Unlimited analyses per day
  • Detailed A/B testing workflows
  • Direct action steps & templates
  • Everything in Startup
  • Interactive Reports
  • Priority support

Perfect for founders, product managers, and investors

Powered by research: Analysis based on peer-reviewed methodology with 90% correlation in predicting purchase behavior. Combined with Anthropic's latest AI model for maximum accuracy.