BuyerIQ

Know who will actually
buy your product

Find out who your paying customers are in minutes, not months.

Garry Tan

Garry Tan

Y

@garrytan

"You can just prompt things"

When Garry Tan shared this research from Y Combinator, I saw something founders needed..

AI could predict who would actually buy a product with 90% accuracy. No more guessing. No more wasted months building for the wrong market. I ran the simulations myself, validated the methodology, and knew I had to make this accessible to every founder building something new.

Who Will Actually Pay For Your Product?

BuyerIQ identifies your paying customers using research-validated AI. Get demographic breakdowns, market sizing, and purchase intent predictions in 30 seconds.

Are You an Early-Stage Founder?

Validate your idea before writing a single line of code. Know exactly who to build for, what they'll pay, and how to reach them.

  • Avoid building for the wrong market
  • Get investor-ready market sizing
  • Iterate on positioning in real-time

Looking for Product-Market Fit?

Understand which features will drive revenue and which segments to prioritize. Make data-driven product decisions in minutes, not quarters.

  • Segment analysis for new features
  • Competitive intelligence on positioning
  • Historical tracking of market shifts

Are You an Investor or Advisor?

Validate founder assumptions in due diligence. Get independent market analysis before cutting a check or advising on strategy.

  • Validate TAM/SAM claims instantly
  • Assess product-market fit potential
  • Portfolio company market analysis
Who should use BuyerIQ? Is it only for B2C or also B2B?

BuyerIQ works for both B2C and B2B products across any price point:

  • Pre-seed founders: Validate ideas before writing code. Get investor-ready TAM/SAM/SOM numbers for pitch decks.
  • Product managers: Analyze new feature ideas and prioritize roadmap based on segment purchase intent.
  • Growth teams: Identify underserved market segments and refine positioning for existing products.
  • Investors & advisors: Validate founder market assumptions during due diligence or portfolio company reviews.
  • Marketing teams: Understand demographic profiles, income levels, and channel preferences for targeting.

For B2B products, our analysis identifies decision-maker demographics, company size targets, budget ranges, and purchase motivations by role (CTO, VP Engineering, etc.).

How It Works

1

Input Your Product

Connect your website or describe your product in 30 seconds. Our AI crawler extracts everything we need.

2

AI Analysis

Our research-backed model analyzes 9,300 real purchase decisions to predict who will buy your product.

3

Get Insights

Receive detailed demographic breakdowns, market sizing, and go-to-market recommendations instantly.

Powered by research analyzing 9,300 real purchase decisions combined with the latest Anthropic model

How does BuyerIQ's AI web crawler analyze my product?

When you connect your website URL, BuyerIQ's intelligent crawler:

  1. Extracts product information: Homepage content, value propositions, feature descriptions, target market language, and pricing pages.
  2. Identifies competitive positioning: Analyzes how you differentiate from alternatives and what problem you're solving.
  3. Detects pricing signals: Automatically finds pricing information, subscription tiers, and value propositions to understand willingness-to-pay.
  4. Semantic analysis: Uses Claude Sonnet 4.5 to understand the deep meaning of your product, not just keywords.

Alternatively, use Brainstorm Mode to describe your product in 200-500 characters if you don't have a website yet. This is perfect for pre-launch validation or testing new positioning angles.

Privacy note: We only read publicly accessible pages. No login credentials needed, no data stored beyond your analysis results.

Is BuyerIQ Backed By Real Research?

Yes. Not just another AI guessing tool - built on peer-reviewed research with 90% prediction accuracy.

Research last verified: October 2025

90%

Correlation accuracy in predicting purchase intent

9,300

Real purchase decisions analyzed for validation

30s

Time to get comprehensive market analysis

How accurate is BuyerIQ's purchase intent prediction?

BuyerIQ is built on peer-reviewed research published in "LLMs Reproduce Human Purchase Intent via Semantic Similarity Elicitation" which achieved 90% correlation accuracy in predicting real purchase behavior across 9,300 consumer decisions.

The methodology uses Anthropic's Claude Sonnet 4.5 (the latest and most powerful model) combined with demographic, psychographic, and socioeconomic factors validated against real-world purchasing data. This isn't guesswork-it's research-backed AI trained on actual consumer behavior patterns.

Traditional surveys suffer from stated preference bias (people say they'll buy but don't). Our model predicts actual purchase intent by analyzing semantic similarity between product descriptions and validated consumer profiles.

What research methodology does BuyerIQ use? Is it peer-reviewed?

BuyerIQ implements the methodology from "LLMs Reproduce Human Purchase Intent via Semantic Similarity Elicitation" (2024), a peer-reviewed paper validating that large language models can predict real purchase decisions with 90% correlation accuracy.

The research tested predictions against 9,300 actual purchase decisions across diverse demographics and product categories. Key findings:

  • 90% correlation: Between LLM predictions and real human purchase behavior
  • Demographic factors validated: Age, income, education, gender, and ethnicity all significantly correlate with purchase intent
  • Better than stated preferences: AI predictions more accurate than self-reported survey data (which suffers from 30-40% overstatement bias)
  • Semantic similarity: Product-person fit calculated through deep language understanding, not keyword matching

We combine this validated methodology with Anthropic's Claude Sonnet 4.5 (the most capable model) and proprietary demographic modeling to deliver production-ready market insights.

Read the full research paper →

When Does BuyerIQ Save You?

Pre-Seed Fundraising

Investor asks "What's your TAM?" Instead of guessing, you pull up BuyerIQ's detailed market sizing with demographic breakdowns. You close the round.

Product Pivot Decision

Your SaaS isn't growing. Run three variations through BuyerIQ to see which target market has highest purchase intent. Pivot with confidence.

Go-to-Market Strategy

Find out who will pay before you build. Your competitors already know buyer age, income, and pain points. AI shows you in 30 seconds.

Competitive Analysis

Competitor just raised $10M. Analyze their website to see who they're targeting and find the underserved segment they're missing.

Can I use BuyerIQ to analyze competitors' products?

Yes! BuyerIQ is excellent for competitive intelligence. Simply enter any competitor's website URL to analyze:

  • Target market: Who are they actually selling to based on their positioning?
  • Underserved segments: Which demographic groups are they missing that you could capture?
  • Pricing positioning: How their price point affects purchase intent across income levels.
  • Market gaps: Features or use cases they're not addressing that have high purchase intent.

With 5 analyses per day, you can compare your product against multiple competitors and iterate on positioning to find your differentiation angle. Many founders use BuyerIQ to analyze the top 3-5 competitors when entering a new market.

Pro tip: Run analyses on different positioning variations of your own product to A/B test messaging before committing to a go-to-market strategy.

Can I use BuyerIQ if my product doesn't exist yet?

Absolutely-this is actually the best time to use BuyerIQ. Many founders waste months building products nobody wants. Validate before you code.

Use Brainstorm Mode to describe your product idea in 200-500 characters including:

  • What problem it solves
  • Key features or value props
  • Rough pricing or business model
  • Target market assumptions (which we'll validate or challenge)

BuyerIQ will tell you who actually has purchase intent for your idea, what they'd pay, and how to reach them-all before you spend $50K on development. Many founders test 5-10 positioning variations in a single day to find the winning angle.

"I validated 3 different product ideas with BuyerIQ before choosing which one to build. Saved me 6 months of wasted development time." - Typical early-stage founder workflow

Stop Burning Runway on Guesswork

Join other founders making data-driven decisions about their market. Get your first analysis in 30 seconds.

Start Your Analysis Now →

How Does BuyerIQ Compare to Alternatives?

See how we stack up against traditional market research methods

BuyerIQ vs Traditional Market Research: What's the difference?

Traditional market research firms typically cost $15,000-$50,000 and take 6-12 weeks to deliver results. They conduct surveys, focus groups, and interviews which introduce sampling bias and delayed insights.

BuyerIQ provides instant market analysis for $39/month by leveraging research-validated AI models trained on 9,300 real purchase decisions. Instead of waiting months for a consultant's report, you get comprehensive demographic segmentation, TAM/SAM/SOM analysis, competitive intelligence, and go-to-market recommendations in 30 seconds.

Cost comparison: Traditional research = $15,000-$50,000 + 6-12 weeks. BuyerIQ = $39/month + 30 seconds per analysis.

BuyerIQ vs Customer Surveys: Which is better for validating product ideas?

Customer surveys are great for feedback on existing products but terrible for early-stage validation. People say they'll buy things they never actually purchase (stated preference bias). Survey tools like SurveyMonkey or Typeform cost $25-$75/month and require you to find respondents, design unbiased questions, and interpret results-all while getting unreliable data.

BuyerIQ predicts actual purchase intent using validated behavioral models, not self-reported intentions. You don't need to recruit survey respondents or worry about sample bias. Our AI analyzes 100+ demographic segments simultaneously, providing market sizing, competitive positioning, and channel recommendations that surveys can't deliver.

When to use each: Use BuyerIQ for product validation, market sizing, and go-to-market strategy before you have users. Use surveys for feature prioritization and satisfaction measurement after you have an existing customer base.

BuyerIQ vs Hiring a Market Research Consultant: Cost and time comparison

Market research consultants charge $150-$400/hour and typically require 40-100 hours for a comprehensive market analysis ($6,000-$40,000 total). The process includes kickoff meetings, survey design, data collection, analysis, and final presentation-taking 2-3 months from start to finish.

BuyerIQ delivers equivalent insights instantly for $39/month (5 analyses/day = 150/month). You get demographic segmentation, TAM/SAM/SOM modeling, competitive analysis, psychographic profiles, and go-to-market recommendations in under 60 seconds per analysis.

ROI Breakdown:

  • • Consultant: $25,000 average + 10 weeks = 1 report
  • • BuyerIQ: $39/month + 30 seconds = 150 reports/month
  • Savings: $24,961 and 9.5 weeks per analysis

Plus, you can iterate on your product positioning in real-time instead of waiting weeks for consultant revisions.

BuyerIQ vs Google Trends / Keyword Research Tools: What's different?

Google Trends and keyword research tools (Ahrefs, SEMrush, etc.) show search volume and interest trends but don't tell you who will actually buy your product or how to reach them. They answer "How many people are searching?" but not "Who are these people and will they pay?"

BuyerIQ goes beyond search data to predict purchase intent by demographic segment. You learn:

  • Which age groups have highest purchase intent (e.g., 28-32 year olds: 73%, 55-59 year olds: 34%)
  • Income level correlations (e.g., $75K-$100K earners show 2x higher intent than $30K-$50K)
  • Gender differences in motivation and messaging preferences
  • Geographic targeting priorities
  • Psychographic profiles and pain points by segment

Use both: Google Trends for demand validation and SEO strategy. BuyerIQ for customer profiling and go-to-market execution.

How Much Does BuyerIQ Cost?

Everything you need to validate your market. Don't go in blind.

What specific insights and data points does BuyerIQ provide?

Every BuyerIQ analysis includes:

Demographics & Segmentation:

  • • Age range breakdowns (18-22, 23-27, etc.)
  • • Gender-specific purchase intent
  • • Ethnicity correlations
  • • Income level targeting
  • • Geographic preferences
  • • 100+ micro-segments analyzed

Market Sizing & Strategy:

  • • TAM (Total Addressable Market)
  • • SAM (Serviceable Available Market)
  • • SOM Year 1 projections (min/base/upside)
  • • Competitive landscape analysis
  • • Go-to-market channel recommendations
  • • Pricing sensitivity by segment

All insights include detailed reasoning explaining why each demographic segment will or won't buy, what motivates them, and how to message your product to maximize conversion.

MonthlyAnnual

Idea

$0Free

Test the waters with basic insights

  • 1 analysis per day
  • Limited demographic insights
  • Try before you buy
  • No competitor analysis
  • No export capabilities
Get Started Free
Popular

Startup

$14.99/month

Perfect for validating your first idea

  • 3 analyses per day
  • Full demographic analysis
  • Full TAM/SAM/SOM sizing
  • Competitor Intelligence
  • Go-to-market recommendations
  • Share & Export

Founder

$39/month

For serious founders aiming for PMF

  • Unlimited analyses per day
  • A/B testing workflows
  • Direct action steps & templates
  • Everything in Startup
  • Interactive Reports
  • Priority support

Perfect for founders, product managers, and investors

Powered by research: Analysis based on peer-reviewed methodology with 90% correlation in predicting purchase behavior. Combined with Anthropic's latest AI model for maximum accuracy.